Advanced Certificate in Business Photography
Embark on a dynamic journey with the Advanced Certificate in Business Photography, diving into both the art and science of photography. This course offers an immersive experience in film and digital photography, emphasizing the vital skills needed for mastery of Adobe Photoshop. You will develop a keen understanding of image capture techniques, gain proficiency in using sophisticated photographic equipment, and learn the nuances of film development.
Duration
Approximately 700 hours to complete the course, which has seven key modules made up of 65 lessons.
Entry Requirements
There are no prerequisites to complete this course. However, you must be able to read, analyse and comprehend printed information in English, and to write statements and solve problems to complete the course. You must also have reliable access to a computer and a reliable internet connection and have basic computer skills.
Certificate
Upon completing the course, you will receive a Statement of Attainment for each module completed and Certificate of Completion.
Delivery
Online, flexible learning when it suits you and your lifestyle.
Availability of Content
12 months to access the course content (extensions are considered on a case-by-case basis)
Approximately 700 hours to complete the course, which has seven key modules made up of 65 lessons.
There are no prerequisites to complete this course. However, you must be able to read, analyse and comprehend printed information in English, and to write statements and solve problems to complete the course. You must also have reliable access to a computer and a reliable internet connection and have basic computer skills.
Upon completing the course, you will receive a Statement of Attainment for each module completed and Certificate of Completion.
Online, flexible learning when it suits you and your lifestyle.
12 months to access the course content (extensions are considered on a case-by-case basis)
Summary
The Advanced Certificate in Business Photography is a well-rounded course, meticulously designed to cover various facets of both film and digital photography. This course takes you through an extensive exploration of diverse photographic genres, including portraiture, landscape, black and white, sports, and publication photography. You will deepen your knowledge in key areas such as lighting, lens usage, filters, colour theory, and sensitometry, applicable to both film and digital contexts. Additionally, the course provides invaluable guidance on launching and marketing your own photography business, equipping you with strategies for business planning and effective client outreach.
Course Outline
Students will undertake seven key modules made up of 65 lessons.
Module 1: Photographic Practice (100 Hours)
Study the techniques used for photographing people and landscapes, using black and white, sports photography, illustrative photography, and images for publishing.
This module is all about exploring the techniques required for successful photography. You will learn how to compose photographs in a way that matches a predetermined aim. Discover how to take better photographs of people and how this differs from what is required to capture landscapes and natural subjects. Explore the differences between black and white photography and colour, what subjects work best for each and why you would choose to use one over another. Learn how to create various visual effects through the use of special techniques. You will also gain a better understanding of the nature and scope of business opportunities in the photography industry and what this may mean for you.
Module 2: Photographic Technology (100 Hours)
Understand what it takes to capture a good photo and learn how to identify problems by exploring image formation, lighting, lenses, filters, colour and sensitometry.
In this module, you won’t just learn how to capture a good photograph, but you’ll also discover how to describe, in technical terms and, how an image forms when a photograph is taken. Delve deeper into the nature of light and how this relates to the finished photographic product, and how sensitivity of a photo-sensitive surface and its development can affect the photographic image. You will explore how the composition and manipulation of white and coloured light creates different photographic images, and the chemical process that occurs in producing a colour film photograph. Gain a better understanding of how the photographic image may be manipulated by using optical filters or other camera attachments, other than lenses, and also how different lenses can manipulate a photograph image too.
Module 3: Photoshop – Beginner To Medium Level (100 Hours)
As the most commonly used software in photography and graphics, you will learn how to create and manipulate photographs, images and artwork using Adobe Photoshop for use on the web, email and print.
This introduction module to Adobe Photoshop is designed to set students up with the basics of the software program, from opening digital files, resizing images and understanding multiple file formats, to more creative fundamentals. Learn how to create original graphics, manipulate individual elements or images and add interesting effects, change compositions of a photograph and set up your files for the web, print or email so you can share your work with potential clients.
Module 4: Starting A Small Business (100 Hours)
This unique and hands-on module will help develop the knowledge and skills required to start your own small business. From developing your business ideas and then refining and improving them through the support of your experienced mentors to formulating a business plan that focuses on clear outcomes and profitability.
Beginning with a broad overview of the nature of small business and what it takes to run one successfully, the module then explores the legal requirements, restrictions and costs associated with starting a small business. You will learn about the marketing process, sales and promotions so you can set yourself up for success. The module also delves deeper into the administrative side of small business, such as record-keeping and bookkeeping and the importance of a comprehensive and clear budget.
Module 5: Digital Photography (100 Hours)
You will gain an engaging pathway to mastering the art of digital photography in this module. Starting with an introduction to digital technology, it covers the essential equipment, including digital cameras and scanners, and the nuances of using them effectively. It also guides you through the process of taking photographs, uploading images, and the intricacies of working in a digital darkroom.
Furthermore, the module explores the creative aspects of composing and imaging, along with the use of special effects to enhance photographic artistry. You’ll learn about various outputs and applications of digital photography, equipping you with the skills to produce high-quality images and explore the vast possibilities of digital photographic technology.
Module 6: Wedding Photography (100 Hours)
This module offers a focused approach to mastering wedding photography, blending technical skills with artistic expression. It begins with an introduction to the unique aspects of wedding photography, including logistical planning and the selection of appropriate equipment. It also covers different style options, teaching you how to compose and pose shots effectively, ensuring memorable images of both the wedding ceremony and reception.
Additionally, this module delves into the post-production process, an essential aspect of wedding photography, where you’ll learn techniques to refine and enhance your photographs. This module concludes with valuable insights into the business and marketing side of wedding photography, equipping you with the knowledge to not only capture beautiful moments but also to successfully manage and market your wedding photography services.
Module 7: Business Studies (100 Hours)
This module provides an insightful journey into the world of business, from establishment to management procedures. It delves into effective communication strategies within a business context and hones problem-solving skills essential for any business environment. The module also covers staff management and ways to enhance productivity, coupled with essential financial management techniques. Additionally, students will explore various marketing techniques, equipping them with the knowledge to successfully navigate and manage different aspects of a business operation.
For the full subject list and course guide, fill out our Enquiry Form and our course consultants will be in touch.
Assessment
Assessments are an important part of your study journey as they help ensure you stay on track and meet the learning objectives of each lesson before moving onto the next. They also help your student support advisor and mentors identify where any further support may be required, so that you get the most out of your course. You will learn via various methods; a combination of reading, undertaking research and watching videos. Assessments might include case studies, quizzes, and written assessments.
Approval & Recognition
The Learning Group is an approved and recognised member of IARC. The IARC is an International association which recognises quality and excellence in education providers in tertiary education.
Who will this course interest?
This course is a beginner-level course and will lay a sound foundation of knowledge and skills which can grow with experience and further study. Whether you are a photographer just starting out, someone looking to gain further experience and understanding of the industry, or a professional photographer who is a sole trader wanting to gain more theoretical knowledge and small business know-how, then this course is a great fit for you.
This course may be of interest to people working, or aspiring to work in or as:
› Professional photographer
› Sole trader / Small business owner in photography industry
› Photographer’s assistant
› Hobby photographer
If you have a specific job in mind, it is important that you research exactly what is required before enrolling in a course. Different roles will require different skills, qualifications and recognition. If you are unsure, one of our course consultants will be able to help you with this.