Certificate in Digital Marketing
Master the Art of Digital Marketing to Create Successful Strategies and Campaigns for Your Career or Business
Are you struggling to make your mark in the digital world, feeling overwhelmed by the competition and ever-changing landscape of online marketing? Imagine having the power to survive and thrive in the digital arena. This Certificate in Digital Marketing course is your ticket to mastering the art and science of online marketing and advertising. You’ll dive deep into high-impact topics like social media marketing, online advertising, and selling techniques across platforms like Facebook, Twitter, LinkedIn and WordPress.
Duration
Approximately 200 hours to complete the course, which has 2 key modules made up of 18 subjects.
Entry Requirements
There are no prerequisites to complete this course. However, you must be able to read, analyse and comprehend, printed information in English, and to write statements and solve problems to complete the course. You must also have reliable access to a computer and a reliable internet connection and have basic computer skills.
Certificate
Upon completion of your course, you will receive a Certificate of Completion and a Statement of Attainment for each module completed.
Delivery
Online, flexible learning when it suits you and your lifestyle.
Availability of Content
12 months to access the course content (extensions are considered on a case-by-case basis)
Approximately 200 hours to complete the course, which has 2 key modules made up of 18 subjects.
There are no prerequisites to complete this course. However, you must be able to read, analyse and comprehend, printed information in English, and to write statements and solve problems to complete the course. You must also have reliable access to a computer and a reliable internet connection and have basic computer skills.
Upon completion of your course, you will receive a Certificate of Completion and a Statement of Attainment for each module completed.
Online, flexible learning when it suits you and your lifestyle.
12 months to access the course content (extensions are considered on a case-by-case basis)
Summary
Are you struggling to make your mark in the digital world, feeling overwhelmed by the competition and ever-changing landscape of online marketing? Imagine having the power to survive and thrive in the digital arena. This Certificate in Digital Marketing course is your ticket to mastering the art and science of online marketing and advertising. You’ll dive deep into high-impact topics like social media marketing, online advertising, and selling techniques across platforms like Facebook, Twitter, LinkedIn and WordPress.
Course Outline
Students will undertake 2 Key Modules, made up of 18 subjects.
Master the Art of Digital Marketing to Create Successful Strategies and Campaigns for Your Career or Business
Whether you’re a small business owner, a professional wanting to upgrade your skills, or someone involved in community groups and charities, this course is designed to equip you with the skills to navigate the complex, rapidly evolving world of Internet Marketing. You’ll learn how to create relevant, affordable, and effective promotion campaigns that kickstart a new business or take plateauing sales to new heights.
The course is broken down into two comprehensive parts. Part 1 focuses on internet marketing, covering everything from the psychology behind consumer behaviour to creating compelling content and developing a full-fledged internet marketing program. Part 2 dives into advertising and promotions, teaching you market analysis, target marketing, and even the nitty-gritty of electronic marketing via telephone and email. You’ll walk away with actionable skills in digital marketing, email marketing, social media marketing, PR and advertising, online advertising, and sales and promotions.
Why settle for mediocrity when you can become a sought-after digital marketer in a high-demand field worldwide? With this course, you’re not just learning but future-proofing your career. Take the first step towards becoming an asset in any organisation. Enquire now and unlock a world of endless opportunities in the digital marketing landscape!
Module 1: Internet Marketing (100 hours)
The skills and knowledge you’ll learn can be immediately applied to enhance your own business and develop an effective web presence. Not a small business owner? Whatever your industry and career path, success today comes from adaptability and a willingness to respond positively to change and keep up with technology. In addition, the marketing principles that you’ll learn are universal. These are powerful business tools for anyone responsible for connecting with others.
Community groups, sporting associations, charities, small and large businesses – all of these enterprises need the knowledge you’ll be developing. Use that knowledge creatively and you will enhance your career prospects – Internet Marketing is a skill-set that’s in high demand world wide.
Module 2: Advertising & Promotions (100 hours)
Advertising and Promotions is all about effective communication. Having a great product or an awesome service is useless if the right people don’t know about it. Many believe it’s the realm of the large corporations only, but in this course you will learn how to create relevant, affordable and effective promotion campaigns regardless of the size of your business.
A relevant advertising and promotion campaign can kick start a new business or launch plateauing sales to new heights. When times are tough, rather than cutting back, a fresh look at advertising and promotions can breathe new life into your business. This course is for anyone wanting to attract more customers to their business, launch their career in advertising and promotions or add a valuable marketing skill to their CV.
For the full subject list and course guide, fill out our Enquiry Form and our course consultants will be in touch.
Assessment
Assessments are an important part of your study journey as they help ensure you stay on track and meet the learning objectives of each lesson before moving onto the next. They also help your student support advisor and mentors identify where any further support may be required, so that you get the most out of your course. You will learn via various methods; a combination of reading, undertaking research and watching videos. Assessments might include case studies, quizzes, and written assessments.
Approval & Recognition
The Learning Group is an approved and recognised member of IARC. The IARC is an International association which recognises quality and excellence in education providers in tertiary education.
Who will this course interest?
This course is a beginner-level course and will lay a sound foundation of knowledge and skills that can grow with experience and further study. Digital marketing is a competitive field, and this course will help you develop and strengthen your skills and knowledge to become more successful in digital marketing or a similar role and ensure you stand out from the competitors. Understanding the basics of what makes an effective marketing process while understanding advertising and promotions in creating effective and successful marketing campaigns are broad skills that can be useful and implemented in several digital marketing support roles.
This course may be of interest to people working, or aspiring to work in or as:
› Digital Marketing
› Search Engine Optimisation
› Email Marketing
› Internet Marketing
› Social Media Marketing
› PR and Advertising
› Online Advertising
› Sales and Promotions
If you have a specific job in mind, it is important that you research exactly what is required before enrolling in a course. Different roles will require different skills, qualifications and recognition. If you are unsure, one of our course consultants will be able to help you with this.